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The New York Times has a new slogan…er, cliche

Slogans are sort of micro tweets, intended to sell brand by as much repetition as possible. “This is CNN” is innocuous enough, even as comfortingly intoned by James Earl Jones. But CNN has also long espoused its “Most Trusted Name in News” slogan, which is straying a bit. This is the magic of marketing. You…

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Peso pinching in Colombia

A penny is a penny is a penny. Or in this case, as we are in Colombia, a peso is a peso is a peso. Converting Colombian pesos to other currencies is like reliving the good old days of the Italian lira. As I write, today’s exchange rate is 2,490 Colombian pesos to 1 US…

The piggy banks of Colombia

They sell piggy banks on the streets of Bogotá, and I imagine across Colombia, daily.  Handmade in the red clay of Rolland Garros, these piggy banks proliferate.  They are cute, desirable, large to small, a great variety of piggies, and you have to smash them to pieces to access your savings.  My personal piggy, bought…

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